GlowHaus Beauty
A clearer path from discovery to booking.
An editorial identity, a cohesive Instagram feed and a reusable content system for a fictional beauty studio.
Fictional brand · Concept case study · AI-assisted visuals
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The brief
Create a cohesive digital presence for a fictional Ibadan beauty studio offering facials, nails, lashes, brows and makeup. The audience is women aged 22–35 who discover beauty services on Instagram and book through WhatsApp.
The creative approach
Make modern beauty feel approachable. Warm ivory, espresso, soft mocha and muted rose establish a calm editorial identity. Educational tips, service highlights and clear booking prompts guide the journey from discovering the studio to making an enquiry.
What we created
- Brand identity and visual direction
- A cohesive nine-post Instagram feed
- Five reusable content template types
- Captions and booking-focused calls to action
- AI-assisted beauty and lifestyle imagery
This concept demonstrates our process and creative capabilities. It does not report client results.
A consistent language for every post.
A reusable template system and selected feed designs from the original portfolio.
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