An ivory invitation in a forest-green envelope, finished with a gold ribbon and wax seal, alongside fashion and beauty campaign concepts.

Give your brand
a moment.

Thoughtful visuals, clear words and
content built around your business.

Start a projectEmail an enquiry
Auré Studio · Case studyGlowHaus · Case study

One idea. Every channel.

Social posts

Thoughtful visuals and captions for your brand.

WhatsApp copy

Clear, friendly messages to inform, engage and sell.

Video scripts

Short, on-brand scripts for Reels, TikTok and more.

Good content begins
with understanding.

Your business has something to say.
We help you say it with purpose.

Caro Labs is an AI-assisted marketing content studio in Ibadan, Nigeria. We turn your business goals into useful content, thoughtful visuals and clear calls to action.

From campaign concepts and email copy to a practical publishing plan, every piece has a job to do.

Three brands.
Three distinct worlds.

Concept projects for fictional brands.
Explore the thinking and image examples behind each one.

Warm neutral beauty products arranged on stone for the GlowHaus concept.Explore case study

GlowHaus Beauty

Beauty · Brand identity & social content

A clearer path from discovery to booking.

An editorial identity, a cohesive Instagram feed and a reusable content system for a fictional beauty studio.

Explore case study
Fashion concept portrait featuring an emerald headwrap and gold jewellery.Explore case study

Auré Studio

Fashion · Visual identity & campaign

Made for your moment.

One contemporary African fashion concept, extended into an editorial campaign and social-ready content.

Explore case study
Jollof rice with grilled chicken and plantain for The Bowl House concept.Explore case study

The Bowl House

Food · Social content & UGC concepts

Your bowl. Your mood.

A 14-day food campaign connecting appetising visuals, relatable stories and clear ordering prompts.

Explore case study

From your brief
to ready-to-use.

A collaborative process.
Clear briefs, defined deliverables and thoughtful feedback.

  1. Discover

    We get to know your business, audience, offer and goal.

  2. Plan

    We choose the themes, formats and messages that fit.

  3. Create

    We develop your visuals, copy and campaign concepts.

  4. Refine

    We review the content together and apply agreed revisions.

  5. Deliver

    You receive organised content, ready to put to work.

Find your rhythm.

Content support that fits your stage.
Choose a package to see what’s included.

Growth

A consistent flow of content for a business already showing up.

Enquire about Growth
  • 15 social posts with visuals, captions and CTAs
  • 6 WhatsApp campaigns
  • 4 short-form video scripts
  • Monthly content calendar
  • 1 revision round
Full Growth package breakdownContent mix, formats and planning details

Best for Businesses already active online that need a reliable monthly supply of content.

15 social media posts

Promotional
4
Educational / value
3
Engagement
3
Product / service showcase
2
Testimonial / social proof
2
Brand / behind the scenes
1

Each post includes a branded visual or design, caption, call to action and basic hashtags where appropriate. Social proof uses genuine reviews or testimonials you provide.

6 WhatsApp campaigns

Product / service promotion
2
Special offer / discount
1
Customer re-engagement
1
Educational / value
1
Announcement / call to action
1

Ready-to-send copy with a clear call to action and suggested Status or Broadcast use.

4 short-form video scripts

Approximately 30–60 seconds each, with a hook, main talking points, call to action and suggested visual direction. Suitable for Instagram Reels, Facebook Reels, TikTok or YouTube Shorts.

Scripts and visual direction are included; video production is outside the package.

Monthly content calendar

A monthly publishing schedule coordinating social posts and WhatsApp campaigns around your business priorities.

One revision round

One reasonable revision round per content batch, based on the original brief. A completely new creative direction is outside that revision round.

What should I provide?

Your business name, description and contact details; logo and available brand assets; products or services to promote; current prices, offers, promotions and important dates. Share photos, videos and genuine customer reviews where available.

What isn’t included?

Account management, posting, comment or DM management, paid advertising, professional photography, physical video shoots, AI video production and influencer marketing are outside these packages.

Your next chapter
starts with a conversation.

Tell us about your business and what you’d like to create.

Start a projectcarolabshq@gmail.com