The Bowl House
Your bowl. Your mood.
A 14-day food campaign connecting appetising visuals, relatable stories and clear ordering prompts.
Fictional brand · Concept case study · AI-assisted visuals
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The brief
Develop a 14-day social campaign for a fictional Nigerian restaurant serving busy young professionals aged 23–35. Position the food as affordable-premium everyday comfort, with content for Instagram, TikTok and WhatsApp.
The creative approach
Give every post a job: food imagery creates appetite, lifestyle content sells the experience, relatable carousels invite sharing, and promotional messages make the next step clear. Warm cocoa, cream, orange and olive hold the campaign together.
What we created
- Brand identity and content strategy
- Eight core social posts
- Relatable carousel content
- Two short-form video concepts
- Supporting WhatsApp promotional campaign
This concept demonstrates our process and creative capabilities. It does not report client results.
A feed that feels like a brand.
Selected social posts and a shareable carousel from the original 14-day campaign.
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